Companies that are trying to attract new customers to their websites often focus on blogs as a way of doing it. It’s likely that blogging will never stop being a credible Irvine SEO method, since it’s white hat, and you can always come up with new content to post that way if you feel that what you have up is becoming stale. One of the things for which a search engine will always look is site activity, and frequent blog posts can be a way of achieving that.
With that being said, it can be tough coming up with stimulating new content on your own several times a week. Guest blogging is always a possibility, but how do you find and approach someone in Irvine and request that they write a guest blog for you?
Look For Guest Bloggers Where Your Fans Congregate
Assuming you have active social media accounts for SEO purposes, the first thing to do is to see who among your fans is an authority. Who is it that they are always quoting? What influencer has the most followers, and do their opinions and values seem to correspond with what you’d want for your company? If they have a website, look at some of the blogs they’ve done in the past to get an idea of whether they could be a good fit for you.
Reach Out To Them
It shouldn’t be too hard to get their attention. You can direct message them via one of their social media accounts, or you may be able to send them an email through their website. Many brand representatives and influencers have their email addresses posted on their site somewhere.
Discuss Article Ideas
Next, you can speak to them about whether they might be interested in doing a guest blog for your site. You can talk about starting up a relationship that will be mutually beneficial, since linking to their website will be good SEO for both them and your company. If your business is located in Irvine and the guest blogger lives there, maybe they can talk about something in the blog that will be of particular interest to the local crowd.
Wait For Them To Write The Article, Then Post It
Next up they write the article and post it. They will use their website and their social media platforms to promote it, as will you. If they are a name that carries a lot of weight, then it should get you some significant engagement numbers and promote brand awareness. Keep in mind that if they are a giant in your niche, then you might need to pay them or at least send them some free swag to get them to agree to write the article.
Partnering with the right influencer or brand ambassador can lead to page views and sales. Do some research and see if you can’t figure out who might be the perfect guest blogger for your site.