There is no overstating how critical it is for there to be no significant mistakes involving your website, Irvine businesses. For a person who has never visited your physical location, your site is who you are. It says a great deal about your professionalism, and if you don’t have an Irvine SEO company guiding your site creation and maintenance, then you are doing yourself a disservice. A shoddy site that takes forever to load and has misspellings, 404-errors, and redundancies will send potential customers racing into the arms of your competition. Here are ways an SEO company can keep this from happening.
It Starts with Your Domain Name
Before you even build your site, your SEO company should take some time to choose your domain name. You will want to be involved in this process too. You will be limited by what has already been taken, but if your company name is very memorable and unique to begin with, it’s likely you’ll be able to do a branded domain name. Failing that, you’ll need to come up with a URL name that conveys what your company is about and what you represent.
How Does Your Current Site Perform?
Your Irvine SEO company may be launching your new site and shutting down your old one. In this scenario, you can judge how the new site is performing versus how the old one did. The metrics you’ll want to track include your indexed page count, crawl errors, and domain authority. These early benchmarks will prove valuable as you transition away from the old site and focus squarely on the new one going forward.
Redirects
Let us look again at the scenario where you are transitioning to a new site from an old one. Those who somehow end up at your old site will need to be shown where the equivalent pages are on your new site. Again, this is something your Irvine SEO company should be handling for you. They can map out a page that will send each old URL to a new one, and that way you won’t have any frustrated customers.
Irvine businesses need an SEO company to help them. Without this relationship, your site may experience problems that you will be unsure of how to handle. Don’t risk alienating your visitors. Contact an SEO company and tell them what you need from your site.