Your blog is a way for you to add fresh content to your site regularly. If you hire an Irvine SEO company, then you can task them with creating new blogs every week, or twice a week, or whatever schedule you feel makes the most sense. They’ll need to come up with some ideas that are likely to turn heads, though. If more people come to your blogs regularly, then they will begin to see you as an authority in your niche, and they are likely to remember you and become your customer.
Google Trends
Your Irvine SEO company might start out by using a tool like Google Trends. This is one of the handy ways that Google helps you when you’re trying to find out what’s happening in the world. You and your SEO company can have a strategy session where you come up with as many keywords and phrases having to do with your niche as possible. Then you can look at what searches are most common having to do with those keywords. What Google Trends turns up might lead you in some unexpected directions. Ultimately, your Irvine SEO company can figure out what people want to know about most within your niche, and then they can write about it.
Talk to Your Support Team
You can also tell your Irvine SEO company to talk to your support team and ask them about what your customers struggle with the most, and the questions they ask most often. This can help you in two ways. It can reveal some topics that will make for compelling blogs, and it will also show you areas that your website or products might need improvement.
Talk to Industry Leaders
If you are in touch with any industry leaders or trendsetters via LinkedIn or your other social media accounts, you can reach out to them. You and your SEO company will be able to get an idea of what’s happening in your niche of which you might have been unaware. You can ask questions like “where do you think our industry is headed in the next five years?” Collect all of the feedback you can, and your SEO company should be able to get several solid blogging ideas out of it.
As you compile a list of writing topics along with your Irvine SEO company, understand what it is that makes a blog most likely to go viral and to get likes and shares. There is never a way to know with certainty which content is going to gain instant popularity and boost your brand recognition, but there are specific characteristics that viral content often has. Your SEO company should be familiar with that formula and should try to take advantage of it.