For Irvine, CA businesses, having one of the all-time great websites should be one of your goals. The site should be visually appealing, but also functional. There should be only the information there that your visitors want and need, and there shouldn’t be anything else to distract them. So, what does that mean from an SEO standpoint, Irvine? What does your agency need to do to transform your site into the aesthetically pleasing yet informative mecca that you want it to be? Read on, and we’ll give you a few pointers.
You Should Label Your Icons
Icons are useful to have on a site. They are a visual indication of where a visitor should go to find what they want. You might have a pen for your blog, for instance, or social media icons that indicate how a visitor can follow you on various platforms. What some companies in Irvine, CA don’t always remember is that you need to label all of those icons. You should never assume that a visitor is going to know intuitively what they mean. People love emojis and other visual representations of things, but not if they slow down some users and confuse others. You can have them where appropriate, just be sure that people know what it is at which they’re looking.
Visual Cues Must Be Consistent
This tip is related to the other one. Let’s say some company in Irvine, CA has iconography on their site, and it’s labeled. Next, you must make sure that there is consistency in the visual cues that you are giving a visitor.
It’s possible that you have multiple icons or symbols that are similar to one another but not identical, yet they are meant to convey the same thing. That’s bad SEO, Irvine, and it’s probably going to baffle your visitors.
Style is a language; it is a function. You don’t want to change up the visual alphabet right in the middle of trying to sell someone a product. For instance, if the color yellow on your site means a link, but then suddenly on one of your pages links are in blue, it’s going to frustrate a user. Don’t assume that all of your visitors are extremely internet-savvy. They might be new users, or they might be a little slower with technology. Make things easy for them, and they’ll appreciate it.
The best SEO is the kind that renders UX easy. Companies in Irvine, CA that have learned this lesson are the ones that are most likely to get repeat business and sales. Remember that as you’re designing your site, or when your SEO company is overhauling it. You’ll be glad you did.