SEO companies are often brought into situations with clients and given ultimatums. The most common one is “drive our website to the top of the Google rankings!”
When an Irvine SEO company is given this directive, part of what is being asked is for them to locate the most popular keywords within that company’s niche that are likely to generate site visits. There are other ways to drive traffic besides keywords, but there’s no denying that’s still a vital factor that ought to be taken into consideration.
With that in mind, the question of how to figure out the most popular keywords for different niches in Irvine becomes a critical one.
Search Intent
When SEO specialists talk about keywords, what they’ll bring up, time and time again, are search intent and search volume (traffic). Some maintain that traffic, or search volume, is the way to figure out which keywords to use.
The reality is, though, that search intent now makes a lot more sense in figuring out which keywords to utilize. If you try to focus on what queries a person is likely to be making through Google and the language they are going to be using when they do it, then you’ll be in a better starting position to make a list of possible keywords.
Search Intent Categories
This leads to search intent categories, and in Irvine, as with anywhere else that people are searching for things online, there are going to be four main ones. They are: informational, navigational, commercial investigation, and transactional.
With informational search intent, someone is usually trying to find out how to do something. For navigational, they are trying to locate a particular company or brand. With commercial investigation, they are likely going to use a search term like “best tailor near me” or “best men’s Christmas sweaters.” For transactional, they will use a term like “buy,” as in “buy new throw rugs.”
Once the SEO companies in Irvine understand that most queries are going to fall into these categories, it becomes much easier to do the necessary keyword research for which businesses are clamoring. They can use a tool like Ahrefs Site Explorer, or there are several other good ones out there.
By studying the analytic reports these tools generate, they can get the most accurate idea of what keywords are going to be essential for the business in question to have on their site. From there, optimizing the website becomes a much less onerous task.