The key to getting more website engagement for your company is backlinks, and you have to have them. If you’re finding it challenging building up a collection yourself, then that might be a reason to bring in an SEO company, Irvine. By doing so, you’ll have a group of experts on your side, and here are some of the strategies they might wish to use.
Reach Out to Companies with Whom You Have Relationships
It can consume time coming up with new material every day to which influencers and other sites are going to want to link. Instead, your SEO company can reach out to other businesses with whom you already have working relationships.
If you have suppliers, they will probably have stockists, and these are possibilities for links. However, what if you don’t sell third-party brands?
If that’s the case, your Irvine SEO company can still look on your suppliers’ sites for customers or clients, and they can try reaching out to them to see if they’d be willing for you to link to them. Alternatively, they can look at their featured client testimonials section. These are all possibilities to which you might link.
These don’t have to be suppliers of raw materials. You might also use print or graphics companies, financial advisers, or accountants. Any of those might do, in a pinch.
Pursue Unlinked Mentions
Your Irvine SEO company might also choose to seek out businesses or individuals who mentioned your business via social media or on their sites, but neglected to link to you. You already know that they like your services or products because they spoke about you, but they didn’t bother to set up a link.
Your SEO company can engage them in conversation and see if they would be okay with linking to you. In most cases, they’ll say yes. Because linking helps the entities that are on both ends of the link, it is seldom in the interest of anyone to turn one down, unless it’s to some site or social media account that has a negative reputation.
Creativity in linking is something of which the better SEO companies in Irvine should be capable. If yours can’t figure out how to land you lots of credible links, then you may need to consider using someone else. You need those links if you’re to ascend to a prominent position in the SERPs.