There’s nothing more vital having to do with your company than building a fully optimized landing page for your website, Irvine businesses.
If all of your social media feeds encourage someone to visit your site, and then they see that the landing page is poorly designed, then it’s going to send a strong message that your company is less than professional. Here are some tips for developing your landing page to which you should pay attention for the sake of good Irvine SEO.
Your Company Name and Statement
The first thing someone should see when they arrive at the top of your landing page should be your company’s name and a brief, one-sentence statement of who you are and what you do. You should certainly strive for creativity with your brand, website, etc., but you should never deviate from this formula.
When someone gets to your landing page, the first thing they’ll want to know is where they have arrived and what it is that your Irvine company can do for them.
Contact Information
Just below or to the side of your name and mission statement should be your contact information. That’s going to include your phone number, email address, and the address of your brick-and-mortar location if you have one. There should not be any ambiguity about how and where people can find and contact you.
Testimonials and Engaging Visuals
You should have some engaging visuals on your landing page. That might be pictures of your products, your brick-and-mortar location, your employees, or some other visual element that you feel your potential customers will want to see. However, keep in mind that you are going for simplicity. The image shouldn’t appear too busy or distracting.
You’re also going to want to have at least a couple of testimonials about how great your company is somewhere on the landing page, probably on the side or toward the bottom. If you have any celebrity customers or clients, this would be the ideal place to display their positive feedback.
The Journey Begins
It’s also considered to be essential SEO for there to be a way for the customer to start their “sales journey.” There should be a clearly marked place for them to click that will take them further into the site, to an area where they will see some of your services or products displayed. If that takes the form of a drop-down menu, that’s fine, just so long as your customer isn’t confused about how to find things.
Contact Form
Don’t forget about displaying a form for personal information, Irvine. A customer should have a place where they can tell you all about themselves and whether they want to join your mailing list. You can incentivize this part of the page by telling them about an exclusive deal they can get if they sign up with you.
Irvine businesses don’t have to try and reinvent the wheel when it comes to SEO, and that is particularly true with landing pages. You want to be unique and creative, but there is also a proven formula in this area of optimization to which you should stick.
Remember, if something about your landing page isn’t working, that can be all the reason a customer needs to write you off and leave the site for good.