In Irvine, CA, businesses need to focus on the fundamental aspects of SEO before they start thinking about some of the more unproven ways of trying to climb the SERPs. That includes things like building a connection of inbound and outbound links, making sure that you claim your business on Google, and having an active blog and social media accounts.
It also means making sure that your landing page is fully optimized. If you’re not confident that yours is creating the impression that it should, then you must hire an SEO company that can look it over and give it a thorough overhaul if they feel that one is necessary. There are a few areas of landing pages that are often neglected, so your SEO company should look to these features.
Awards
If your company has gotten any awards or been recognized for contributions to the community, then that is something you should be sure to mention on your landing page. It needn’t be up at the top in the most prominent position, but you should have it on the side or someplace where it is still visible. Awards and commendations lend your brand some credibility, Irvine.
Calls to Action
When someone shows up on your landing page, you want them to do something. That might be to go to one of your product pages to buy something that you manufacture. It might be to sign up for your newsletter or to follow you via your social media accounts.
Determine what it is that a potential customer can do that is of the most use to you, and then direct them to do it. Don’t be pushy, but at the same time, make it clear what kind of engagement you want from them.
Keywords and Phrases
If you use Google Adwords, you’ll see that there is what’s called a Google Quality Score that can be applied to your landing page. If you use it, you can see how highly Google rates your landing page, and you should have a good indication of where you need to improve.
One of the most likely improvements is going to be using keywords and phrases in the copy on your landing page. You don’t ever want to keyword stuff, but you do want to be sure that those keywords and phrases are there. They will attract potential customers who are interested in your niche, and they will also encourage Google to rank your site higher because your Quality Score will be better. Just be sure that the way you use the keywords is natural and not contrived.
In Irvine, CA, the SEO company that you choose makes a difference. You should be sure and pick one that knows a great deal about website design. That way, you can feel confident that your landing page is doing everything that it needs to do, and you’re not repelling any potential customers.