If there is one thing that irritates people who come to your business website, Irvine, it’s when they have a tough time finding their way around. This is called website navigation, and if your site is set up intuitively, then it’s not something that ever becomes a problem. If people understand where to go to find your blog, your contact information, your product pages, etc., then they will have a much more enjoyable experience on your site.
If you hire an SEO company, then one of the most likely tasks for you to assign them is the simplification of your site navigation. Here are areas where they are likely to want to focus.
Encourage a Visitor to Take Action
When it comes to site optimization, an SEO company in Irvine might decide to focus on the aesthetics of your site, or they might try and plan out a path for your visitors to follow. While neither of these is a bad idea, they both should take a backseat to encouraging your potential customer to take action.
Think about what your highest priority is as a business. Is it to get a site visitor to sign up for your email newsletter? Do they want them to buy one of your products? Would you like them to follow your social media feeds?
Whatever is it, that’s how your site needs to be formatted for usage. Each step that will get them closer to where you’d like them to go must be visible and easy to use. Also, here should be as few of these steps as possible.
A Familiar Layout
Your site can have a unique look or features, but it also needs to bear some similarities to other websites. That’s because if you have a bunch of symbols on your site that don’t show up anywhere else, people aren’t going to know what they mean, nor are they likely to have the patience to learn about them.
This is referred to as cognitive fluency. It means that the more you see something, the better you understand it, and the more you will look for it. When it isn’t there, you’re going to feel disoriented. This is true in many areas, and with websites in particular.
Therefore, your Irvine SEO company should look at your website and try to identify any foreign elements that are going to create cognitive dissonance for your visitors. If any text, symbols, graphics, or directions are confusing, they need to be eliminated.
Simplicity should be your goal for your website if you want to get conversions, or whatever else your desired result might be. It’s when you try to make your site too complex, or you decide to go in a direction that will mystify people, that you’re going to get into trouble. Your Irvine SEO company should understand this, and they should be able to make the adjustments to your site that will improve both your engagement and your conversion numbers.