Why do you want people to come to your website, Irvine businesses? Why do you want them to follow you on your social media channels, watch your videos, and like and share your posts?
It’s not because you want to win a popularity contest. It’s because you want people to buy your products and services. It’s great when you get lots of social media engagement, and when one of your posts goes viral, but it doesn’t mean anything if an increase in sales doesn’t follow it.
Because of this, if you decide to hire an SEO company, then probably at the top of the list of things you want them to do for you is to increase the chances that visitors to your website are going to buy things.
Conversions should be your ultimate goal, not getting social media followers and people to talk about your brand. It’s nice when that happens, but you’re looking for ROI, return on investment, and the way that comes about is through sales. Here are some ways your SEO company can optimize your site with sales in mind.
Don’t Present Too Many Options
If you present your customers with a plethora of potential buying options, they might feel overwhelmed. That’s why it’s good to be very clear about who your products are for, and which one is best for the broadest range of people. Your SEO company, if they’re writing copy for your site, can use language like “most popular choice” to show what products the broadest range of people enjoys.
Related to this, make sure your SEO company does a lot of user testing. They can present some different versions of the site to a company like UserTesting, and then they can go over the feedback that they receive. They can then select the version of the site that they feel is going to get the most conversions based on the data.
Match the Reading Level
Your Irvine SEO company might have a budding Shakespeare on staff, but the copy for most websites should not be very complex, nor technical. Obscure or difficult language isn’t going to make your company “sound smart.” Instead, it’s going to alienate a high percentage of the potential customers who visit. Readability Score is a useful tool to try and gauge whether your copy is on the right track.
Don’t Require Registration
Some websites require that a customer registers with them before they buy anything, a lengthy process that some visitors will not want to go through. You’ll have better luck presenting it as an option, but not forcing buyers to go through it if they’re going to purchase something. Instead, let them know that they’ll get access to an exclusive discount or coupon if they sign up.
Checkout Discounts
You can also offer other discounts or coupons once a purchase is made. Tell the customer they’ll get 25% off their next order provided they place it within the next 30 days, for instance. It’s a way to show your fans that they’re appreciated, and you also stand a decent chance of making a repeat buyer out of them with these tactics.
Your Irvine SEO company may have some other ideas to bring to the table that they feel will help increase your conversions. If an agency can help with your ROI, then hang onto them. There’s an abundance of companies out there, but only some of them have the experience and the magic touch necessary to get you more conversions in addition to social media followers, etc.