If your Irvine business has hired an SEO company to help you out, then one of the tasks which you might have assigned them is running a PPC ad campaign for you. Pay-per-click ads can be extremely effective if you’re getting them in front of the people who are most likely to click on them and then convert once they get to your website.
However, if your campaign is being run inefficiently, there are few faster ways to lose money. That’s why you should hire an SEO company that is fully aware of the following techniques. Let’s focus on Google AdWords, which is one of the most popular platforms on which you can set up PPC campaigns.
Understanding How PPC Advertising Works with Google AdWords
When you’re trying to set up an effective PPC ad campaign for your Irvine business with Google AdWords, the most critical aspect of it is that you choose the right bid strategy. That’s what lays the groundwork for your whole campaign, so you need an SEO company that has done this previously and knows what they’re doing.
The first thing you need to do is work with them to define your goals. Do you need to boost your brand awareness? Do you want people to take action on your platform? Are you interested in increasing traffic to your website? Once you have determined this, you can select from among these conversion-based strategies.
Target Cost Per Acquisition
Also known as CPA, target cost per acquisition is meant to increase your website conversions, Irvine. You can base your campaign around a specific CPA by using this approach.
Target Return on Ad Spend
This one is also designed for boosting conversions, but you’re concentrating on return on ad spend.
Enhanced Cost Per Click
This choice allows you to automatically adjust your bid to gain as many conversions as possible.
If you’d rather not do a conversion-based strategy, you can also do an impression-based strategy, a click-based strategy, or a view or interaction-based one. It all depends on your goals, what you feel would be most valuable for your business.
If you tell your Irvine SEO company what it is that you’re trying to do, they should be able to quickly outline a strategy for you based on their prior knowledge of Google AdWords. If they haven’t used AdWords before, you’ll probably want to use a different agency. Part of what you’re paying for is their expertise and prior knowledge. They should be more than proficient and know all of the ins and outs of AdWords if they are to be of use to you.