If you own a business in Irvine, CA, and you wish to step up your game in 2019, then a PPC ad campaign can be one of the better ways of doing that. If you don’t have the experience or time to run the campaign yourself, then you can bring in an SEO company that will be glad to do it for you.
However, you need to be sure that the SEO company you choose knows all of the fine points of Google AdWords. Speak to them before you hire them, asking about the following areas to get an accurate assessment of their skill level.
Do They Know How to Show Your Ads at the Right Time?
In Irvine, CA, your ad campaign will not be successful unless you know how to put your message in front of the correct people at the right time. So, how can your SEO company do that?
They will need to research your target demographic. For instance, they’ll have to look at some analytics to figure out what time of the day your audience is most active online. If you have a B2B business, it’s going to be a bit easier, because your potential customers should be active approximately from 9-5 on weekdays. However, if you have a B2C business model, that’s probably not going to be the case.
Your SEO agency will likely need to start by running your ads 24/7 at the beginning of the campaign. It’s more expensive, but they can quickly begin to scale that back as they gather and interpret data. Their ability to refine your campaign is a skill set that they absolutely must have.
Ad Rotation
Next up is their ability for setting up rotating ads. Your Irvine, CA-based company will need to have several ads so as not to risk alienating your customers by showing them the same ad again and again. There are some different options in AdWords for ad rotation, and your SEO agency will need to determine which one is best for your needs.
Even Rotation
This option allows you to rotate all of your ads evenly regardless of the results they are getting. Each ad will enter a similar number of auctions, but it is not a guarantee that each will meet the standard to get the impression. After 90 days, if the ads are not getting engagement, they will be optimized for conversions or clicks.
For Conversions
If one of your ads has been getting a good amount of conversions, it will be shown more. It doesn’t get much more simple than this.
For Clicks
If one version of your ad is getting the most clicks, then it will be shown more often in the future.
A successful PPC ad campaign in Irvine, CA, is one that is constantly being refined. Your SEO company should know how to use the various tools that Google AdWords has to offer that will reveal which ads are getting the most engagement, and which ones don’t seem to be hitting the mark.
The longer they run your campaigns, the better they should get at creating your ads. Just remember that the better companies can do that refining quickly. Those that are taking too long with it are costing you money while they figure out the analytics.