Promotional videos for your Irvine business are what is most likely to get you more website visitors and sales in 2019. There is lots of empirical data to support that, as YouTube continues to grow in popularity. At the same time, you can use the videos that you create for your site, and also your social media platforms.
If you have an SEO company to create your marketing videos, then they need to know the qualities of such videos that are most likely to make them successful. Here’s what they need to be doing if you hope to get the most engagement and views.
The Storytelling Style
One thing that has been established is that videos that seem overly salesy do not do as well, regardless of your niche. If your SEO company in Irvine wants to find success with the videos that they create for you, they should instead try to tell a story having to do with your brand and products.
The Introduction
If the subject line does not inspire someone, then they are not going to click on a video. Once they click on it, though, you’d better keep their attention. One out of every five viewers stops watching a video within the first ten seconds, so your SEO company needs to be sure that the beginning of their presentation is exceptionally compelling.
A Title with a Hook
A boring title makes it likely that someone will skip over your video, regardless of where they encounter it. When coming up with a title, your Irvine SEO company needs to think of something that they feel confident will snare viewers. If they feel like some need they have is going to be fulfilled by watching your video, that would be ideal.
The Mission, Not the Product
Although you are trying to get people to buy something from you, your videos should be more focused on the mission rather than the product. That means your SEO company in Irvine should be coming up with videos that have emotional appeal. The product should not be seen as the focal point, even though it is.
Excitement
The most critical tip, though, when it comes to promotional videos, is that they can’t be boring. Who wants to watch a boring video? If your videos aren’t exciting and fun to watch, then not only will a person not want to buy your products, they’ll avoid your videos and possibly your brand in the future.
If your company gets to be known for it’s amusing or thrilling videos, then people will subscribe to your YouTube channel, visit your website, and buy your products. Sometimes it’s even a single video that gets the market penetration you were looking for, Irvine. If you’ve found an SEO company that is great at these sorts of videos, try and hang onto them. They can make a huge difference for your company in the long run.