For large brands with massive marketing and advertising budgets, the monthly marketing budget of one or even a few hundred dollars is just a little drop in money. However, for young entrepreneurs and small business owners, every single dollar is important.
But the question is that, can a marketing strategy be implemented for only or less than $100? We think so. That’s why we’ve come up with these six scenarios to show how to allocate just $100 (or even less) while still having a strong marketing plan that can help you grow your business.
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Research your market
Cost: 0 dollars
The more time you invest, the more you can identify your target market, and the characteristics that describe the ideal buyer type. You will be able to:
- Centralize marketing efforts with laser-like precision
- Use marketing messages to attract and attract potential buyers
The All-Star team doesn’t just study their game plans. They look at what competitors are doing so they can look for opportunities to beat them.
A head-on confrontation with a rival in a stronger or more competitive market usually leads to losses. On the other hand, if you take the time to analyze the competitive landscape to find weaknesses or gaps in the market, you can discover the opportunities that the business is most likely to develop.
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Turn email into a heavy batter
Cost: $20 to $50 per month (up to 5,000 contacts) via email marketing platform (such as Constant Contact or Campaigner)
The SEO Company Irvine CA suggests email marketing is the most critical marketing strategy for small businesses and startups.
Regardless of the size of the industry or organization, marketers use email marketing as a strategy to increase the return on marketing funds invested. ExactTarget, LLC’s 2014 email marketing tips and statistics show that for every $1 spent by marketers for email marketing, the average return on investment is $44.25.
It is not only effective but also ideal. In post-study research, consumers often say that email is their preferred brand communication channel.
MarketingProfs.com‘s marketing experts share data from messaging systems research. Data shows that nearly one-third of consumers, email is their preferred communication channel for marketing.
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Increase the speed for your lineup
Cost: $9 (or less) per month
You can attract, engage, and transform your audience members faster.
Most consumers start searching for businesses, products, or services online. More importantly, in many cases, online research replaces the traditional buying cycle. As a result, when buyers contact salespeople for information, they have ultimately passed the buying process (or almost so).
To ensure that potential customers arriving at your site can quickly and easily access information that is most likely to be converted from browser to buyer, you need to make sure your site automatically detects the type of device they are using.
Creating a semi-custom mobile website on a site like Duda Website Builder can be done in just a few minutes, for a few dollars a month. It is an investment that may be rewarded again and again in terms of increased participation and conversion rates. The SEO Company Irvine CA helps you create and market your website on-budget.
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Optimize crowd attraction
Cost: 0 dollars
While many small business owners claim that word of mouth is their best marketing method, it probably shouldn’t be.
According to the second annual major procurement consultancy study of GE Capital Retail Bank, 81% of consumers search for a specific product online before going to the store. Even with low-cost goods consumers might buy every day, they access the internet through desktops, tablets, or mobile devices is often the starting point for purchasing decisions.
According to the Mobile Search Time Report, more than half (55%) of users on mobile search complete the conversion within an hour (this is another critical reason to invest in mobile-friendly web design).
Whether your product or service is classified as a huge ticket or very reasonable, the conclusions are the same. Small business owners and entrepreneurs conduct keyword research and build their websites based on best practices in search engine optimization (SEO).
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Strategic sociality
Cost: $41-71 per month (depending on the rest of the $100 budget!)
If you invest $41 in sponsored posts on Facebook or LinkedIn, you can place your brand, product, or service in front of thousands of members of your target audience each month.
Even a small investment in social marketing can generate hundreds of new fans on social networks while increasing network traffic, brand awareness and the desired bottom line profit, which can be traced back to initial participation on social media.
As they are all aware of consumers and LinkedIn, social platforms have become a highlight of small business marketers. Not only do they allow you to set limits on the amount of money you spend on sponsoring a post or page, but they also build tools that give you insight into demographics so you can put those ads and posts directly on the people’s feeds you meet Buyer type standard.
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Strengthen your team
Cost: 0 dollar
The idea of establishing informal partnerships with other companies for cross-promotion or co-marketing can be very beneficial, especially for entrepreneurs, startups, and small business owners who have not yet established a large contact database.
Sharing and collaborating with other owners who overlap with the target market can help you build brand awareness – and expand your organization – faster than you do.
These six easy marketing strategies will help you attract customers, build relationships, and ultimately put your brand in the first place. It is not always about the money you have to spend on marketing, but the time and effort you put into it, and most importantly, its relevance to your customers. Reach out to an SEO Company Irvine CA to get the marketing strategies customized for your business.