Content optimization is a subject which is ongoing all time. Content creators and marketing experts have almost the same views on the subject.
Some marketers believe that ranking is highly dependent upon the technical side of SEO. On the other hand, few believe that creative SEO copywriting is a critical factor in ranking. The Irvine SEO company like Drive Traffic Media can advise you SEO copywriting strategies.
Statistics show that 61% of digital marketers believe that in general SEO proves to be favorable in content marketing and organic growth.
The art of the SEO copywriting goes deeper than what your naked eye can see. It is not an easy task to create engaging SEO-friendly content – let’s look at how you can create amazing copywriting which sticks to the SEO rules.
SEO copywriting 101
We need to talk a little deeper about this topic to unlock the power of effective SEO copywriting. In digital marketing, copywriting is the process of creating content that is also engaging and value driven.
The Irvine SEO company such as Drive Traffic Media has a team of great copywriters. Creative content writers do their best to create content which is original, engaging, and relevant to their audience. Copywriting is one of the popular freelance niches, and it allows freelancers to make a handsome amount of money from home. But the main problem is, not everyone is a kick-ass copywriter, and here is when the trouble rears its head. And, this is why SEO plays its role to overcome the shortcoming.
SEO plays a vital role in digital marketing. It allows digital marketers to boost their website ranking with search engines such as Bing, Yahoo, and Google. It is a means of technical optimization.
Often copywriting and SEO goes hand in hand. Once copywriters write content, they have to SEO optimize it at the end of the content creation cycle and before it gets published. E-commerce stores, online businesses, and company websites use this SEO optimized content to rank higher in search engine.
This makes SEO copywriting very lucrative for online businesses, e-commerce stores, and other websites.
Benefits of SEO in copywriting
Copywriting without SEO does not work. Therefore, the Irvine SEO company like Drive Traffic Media emphasizes on SEO copywriting. Optimized content is the hook of content marketing. If your content does not have SEO, there is very less probability that people will click on your content even if it highly engaging.
Let’s look at essential reasons why you should implement SEO in your copywriting efforts.
High ROI and low cost
The only end result on which all the digital marketers focus on high ROI. Return on investment plays an essential role in making substantial business decisions. If you reassure business owners of the great results, they are ready to spend thousands of dollars on content marketing.
SEO is easy to implement; all you have to do is to understand the basic rules of the optimization and stay up-to-date. Tools like KWfinder, SEMrush, and Google Adwords can help you craft SEO strategy within limited cost as compared to the paid advertisement the lower cost of SEO is minuscule. Paid advertisement includes boosted marketing on any search engine and other kinds of paid campaigns.
Increase in traffic and the conversion rates
For the success of your content marketing strategy, the website traffic and conversion rates play an essential role. The better is the SEO strategy, the more traffic your website will have and the more conversion rates.
Brand authority and brand loyalty
Chances are you have plenty of competitors in the market. This fact should not discourage you from putting in more marketing efforts. With the proper SEO copywriting, you can outperform your competitors and rank higher in search engine. The whole process is highly dependent upon whether you have done the SEO correctly or not.
In this rapidly evolving digital world of information sharing and low attention spans, it is hard to earn respect and trust. Therefore, it is essential to establish your brand authority. It is the way people see your site online. By introducing SEO copywriting into your marketing strategy, you can effectively rank your website in SERPs.
A permanent presence
Imagine having a permanent presence on the search engine. Sounds intriguing, yeah?! An excellent copywriting and proper SEO strategy will help you have that permanent presence. SEO ensures that your brand has a long lifespan, and it places a permanent mark on your content. A proper SEO strategy provides you a great opportunity to create a long-lasting marketing impression.
SEO provides so many obvious benefits – some mentioned above. It gives a logical step forward for most of the aspiring business. Now, it is the right time for most of the businesses to talk about SEO that most of the failure to implement.
The secret of SEO copywriting lies in the keywords
The key element that binds together copywriting and SEO are the keywords. The process of keyword research is not as elusive as it seems. Statistics show that keyword optimization boosts the ranking of your website up to 1.5 times. Keyword optimization is more significant than it appears at first glance.
- Keywords help people the most relevant content according to their search queries.
- They help search engine to rank content effectively
- Keyword optimization eliminates the risk of low ranking and allows to avoid spamming
Above all, keywords either make or break trends and allow copywriters to stay up-to-date.
It is easy to understand the importance of SEO copywriting. It is not as challenging as it looks at first glance. Couple your compelling copywriting with a great call to action to ensure your audience takes action. If done correctly, SEO copywriting can increase conversion rates and scale your business to the next level.