As we catapult further into the 21st century, new technology continues to evolve and become a part of the national and international conversation. 3D printers could be the next big thing, or maybe it will be self-driving cars. If you have an Irvine SEO company on the payroll, Irvine businesses, then you know how valuable they can be for you. But in the future, might it be possible that AI can do some of the tasks upon which they work so busily?
AI For Content Creation
One thing that an Irvine SEO company is probably doing for you is creating content for your blogs and copy for your landing and product pages. If that’s the case, wouldn’t you be interested if you could one day get some software that could do it instead? Presumably, you’d only have to pay a one time fee and put it to work. But is this at all realistic?
The fact is, AI is already producing some content of a rudimentary nature. Look at Heliograf, developed by the Washington Post to help report on the Olympics in Rio in 2016. It was a bot that was able to generate simple articles for readers about who had won each event. It compiled reports of a meticulous nature and disgorged things like which athletes had won gold in which competition and who they bested in doing so.
Then there’s Quill, from Narrative Science. Quill is software that can run on an ordinary PC, but it can carry out much more complex tasks as compared to what we’re used to seeing. It can generate not just analysis of sporting events, as an example, but it can also come up with “insightful” narratives about them, according to the creator.
What Might This Eventually Mean For Your Irvine SEO Company?
In the case of Quill, it might be feasible in the immediate future for the software to collate data for games of lesser interest, like high school baseball, for instance, and write articles on them in a style reminiscent of a sportswriter, complete with the usual cliches and platitudes. It would be able to produce thousands of these articles almost instantaneously.
It’s hard to say if this notion should be greeted with excitement or alarm. Likely that would depend on whom you were addressing. If AI can write in a convincing human style, then producing niche content for websites would probably not be all that difficult. It could even mean that copywriters might become obsolete relatively quickly since presumably, the machine-generated content would be free of spelling and punctuation errors.
As for more complex SEO tasks, perhaps those would not be too far behind either. Automation is bound to take over so many different jobs that are currently being performed by humans. Might we turn on Sportscenter in twenty years and see games being reported on by robots that have essentially been programmed to have different personalities?
It’s hard to say at this juncture. For the moment SEO companies don’t seem to be in any danger, but it’s certainly a prospect worth considering.