You know that you need internal links for your website to be fully optimized, Irvine. Likewise, you know the importance of linking to external sites. But you also want external websites to be linking to you, and the way that you do that is to start being recognized as an authority and a powerhouse within your niche.
How does this happen? Well, the surest way it takes place is if you appear consistently at the top of Google searches. Let’s say that you’re a hardware store, and you often post interesting blogs about DIY projects. If your website is always at the top of the rankings for those blogs, you’re going to get requests by other sites to link to yours. If you say yes, then you’re building your backlinks, and that’s SEO gold.
If you talk to your digital marketing agency, Irvine, they will be quick to confirm the importance of backlinks. It becomes a self-perpetuating cycle. If your site is at the top of the SERPs, then you’ll be seen as an authority, and you’ll get more links. If you get more links, it’s more likely that you’ll rank at the top of the SERPs. Round and round it goes. But first, you need to get to the top of the rankings with Google and other search engines.
New Proof That Top Rated Sites Get More Links
In the past, all of this was believed to be true, but it was difficult to quantify. These days, however, you can prove just about anything SEO-related through analytics. If you don’t believe that there’s a connection between links and site rankings, you can use a tool like Ahrefs’ Site Explorer. If you look at the “referring domains” report for popular sites, you can see that there is a direct correlation between the two. Link acquisition goes steadily up as a site’s popularity does. That’s something to keep in mind as your digital marketing agency goes about its optimization campaign.
Fundamentally, this new information changes nothing. It is still incumbent upon your SEO company to optimize your site, social media feeds, etc., using approved white hat techniques. The end goals for your company will remain the same. It’s nice to have this confirmation of what has long been suspected, though. The more popular your site, the more likely that you can acquire links quickly, and this collecting will pay off in the form of yet more page views, and hopefully conversions.
It’s something of which your digital marketing agency is doubtless already aware, but you should still talk to them about it. Make sure they understand the importance of those links and the way a popular website is more likely to cultivate them quickly.