For SEO agencies located in Irvine, CA, the question of which keywords to use on their clients’ websites is one that is going to mean the difference between failure and success. There are different analytics tools that anyone can use to look at what keywords are popular in different niches.
However, what makes an SEO Irvine CA agency one that is worth hiring is when they know how to use that data correctly. They must extrapolate which keywords are going to be doing the most good, which is to say which ones are going to drive up site traffic as their clients likely want to occur.
Data Interpretation
Let’s say that an SEO company in Irvine, CA is using Ahrefs Site Explorer, one of the better-known platforms for locating keywords. They will be looking for the best long-tail keywords to use on the site they were hired to optimize. They must look for two things. First, they must see which keywords contribute to a number one spot, and second, they have to see how much search traffic a page gets.
To do this, they can use a competitor’s site and type it into the “Top Pages” report feature. This will reveal a detailed breakdown of all sorts of information from each of the pages on that site.
The first part of the report that’s worth looking at is the traffic section. That will show how much search traffic it’s possible to grab if you rank for that topic. Next, they’ll need to look at keywords. That’s the number of keyword rankings that can be achieved from the term or phrase in question. Next up is top keywords, which reveals insights into the parent topic. Finally, they’ll need to look at position and volume.
If the Irvine, CA-based SEO company wants to figure out which search terms are the most valuable, all they need to do is modify the analysis parameters. The volume and position filters can be adjusted in a myriad of different ways. The SEO company might choose to only look at keywords that rank in the top three positions, or they might look for a search volume of 500, or 1,000.
Which Keywords Do You Need?
By making these adjustments, it quickly becomes apparent which long-tail keywords are more valuable than others. Once this is understood, the structure of content that must logically appear on their clients’ websites becomes clear.
It should not be difficult to poach some of these keywords, provided the SEO company has a copywriter on staff who can insert them at strategic points throughout the site. It shouldn’t pose too great of a challenge, since the site, and the products that it is selling, are in the same niche as that of this competitor.
SEO in Irvine, CA is a game of maneuvering. It is one of strategy. As long as the free market dictates that there is going to be competition in virtually every sales niche, companies are going to be facing off with each other over who has the best products, services, and the most optimized website. The most successful of those companies will be the ones who can first attract the most eyeballs to their site, and then get them to stay long enough to make a purchase.