In Irvine, businesses decide every day to locate an SEO company to help them with their sales goals. But which agency is best for you to hire?
Simply stated, the best SEO company for you is the one that is a bottomless source of optimization knowledge. They’ll know all about social media, changing up your website so that it’s most appealing to bots and visitors alike, and they’ll know how to create compelling visual content for you as well.
But you don’t necessarily need to hire an SEO company in Irvine to get started with optimization. Here are the best tricks and tips we’ve learned from such companies. All of these are actionable, and you don’t need to be a technical wizard to implement them.
Audience Segmentation
Segmenting your audience is another way of saying that you need to break down what sort of people are interested in your services and products. One of the better ways to do this is through analytics, or a study of the individuals who are following you on social media or visiting your website.
There are different ways to find out about them, but the easiest way is to ask. Try to get them to sign up for mailing lists or to fill out surveys. They’re a lot more likely to do it if you offer them a free ebook, a chance to win something, or an exclusive discount. Speak to an SEO company in Irvine if you want help with this strategy.
Once you have an idea of who is visiting your site or buying from you, then you can better formulate distinct strategies for each portion of the group. You can create ads that are targeted toward them and feature them on your social media. Audience segmentation is always helpful if you decide to try a PPC marketing campaign.
Be Sincere with Your Services
Some companies do things like inflate their social media numbers to try and impress potential customers. Businesses reason that if a person sees a brand with 50,000 Twitter followers, then they’re more likely to be curious and to go along with them.
These sorts of tactics are seldom helpful in the long run, though. It’s much better to try and offer products and services that are genuinely the best that you can make them. The same goes for your customer service: you want to help the people with whom you are engaging as much as possible so that they will get a favorable impression of your brand that is well deserved.
As for social media, don’t try to fudge the numbers. Manipulation in this area isn’t going to make people think more highly of you. All that’s going to happen is you’re going to be exposed, and the platforms that you’re using are going to penalize you for your dishonesty.
Come Up with a Freemium Package
People like to get things for free, and sometimes you have to give things away before you can convince people to buy. If this is not a technique that you have used before, then you might try talking to an SEO company in Irvine about it.
What can you give your potential customers as part of a freemium package that is going to whet their appetites? You may not be able to give away physical products, but what if you invite them to a free webinar? If you’re an expert in some area of your business, or multiple areas, then you can show off that expertise, at the same time demonstrating to people that your company is about more than making a quick buck.
If you get the reputation as a company which genuinely cares about its customers through your willingness to give things away, then it’s likely to inspire brand loyalty, and that’s what you want to strive for above all else.
Pop-Ups
Too many pop-ups can be irritating to website visitors, but some strategic ones are not a bad idea. Your Irvine SEO company can set some up, or you can do it. You can trigger them to show up if someone stays on your landing page for a certain length of time without taking any action. Or, you can set up an exit pop-up if the person has been on one of your pages for a while, but their mouse movement indicates that they’re about to leave the site. The pop-up might be something like an exclusive offer.
The Human Touch
You want to sound human with the copy that you write on your website. That means it should be conversational in tone unless what you’re selling is extremely technical. Even then, you want to forge a connection with your visitors. If the copy sounds robotic or like it was written by someone with a tenuous grasp of the language, then you’ll want to make some changes as soon as possible.
Privacy
One last actionable item: you should respect the privacy of your customers, and you should be sure to tell them that you do. That means not selling your mailing lists to anyone, and having strong security measures in place to protect sensitive customer information and credit card numbers. Trust is so vital for a company, and if you make a misstep in this area, then it can be tremendously difficult to ever regain it.
Whether you choose to implement all of the techniques we mentioned yourself of whether you bring in an SEO company in Irvine for some assistance, if you work on these areas then you should increase your sales. The better the relationships that you form with your customers, the more likely they’ll tell others about your reputation as well as your products. How you present yourself is just as critical as the quality of what it is you make, and you would do well to remember that as you strive to grow in your niche.