If you’ve hired an SEO company in Irvine, CA for help with marketing your business, then they are probably using several social media channels for that purpose. If one of those platforms is Instagram, then they may have cracked the code to getting significant engagement numbers through a source that presents some unique challenges, but also some singular opportunities.
The marketing possibilities of Instagram might not be as evident as those posed by Facebook, for instance, but Instagram does have an extremely dedicated community of users, and if your company can make a good impression on some of them, it can lead to a lot of sales. However, that being said, there are some things that companies do on Instagram that can be harmful to your brand as well, and that’s what we’re going take a moment to discuss.
There are Too Many Steps to Conversion
You want to interact with your followers on Instagram, but your Irvine, CA-based SEO company also needs to be aware that conversion, the selling of your products, is your ultimate goal. Because of that, they need to have a system in place that will allow for those conversions without the potential customer having to go through a long, convoluted process.
Your posts need to be hashtagged and product tagged. That way, a person can locate the product that you’re trying to promote very quickly and easily. From there, it’s the work of a moment to buy it.
Think about Amazon’s success. One of the reasons it has become such a giant is the implementation of the one-click checkout option. There’s less chance of a customer changing their mind that way.
Buying Fake Followers
The urge for your Irvine, CA SEO company to buy some fake followers for you can be very strong. The thought is that when other, legitimate Instagram users see that so many people are already fans of your brand, they will be inclined to get on board.
However, it is possible that this will have the opposite effect of what you intended. If you bought 10,000 fake followers, and your posts are only getting ten likes, then that is a sure indication that most of your fans aren’t real.
Aside from that, if you buy fake followers, then Instagram can hit you with a shadow ban, which is where they hide your hashtags from the public, and then only your followers can see what you post. It’s their method of quality control for their platform.
If your Irvine, CA-based SEO company is aware of what not to do, and they only follow approved, white hat practices for your feed, then you should see the sales that you’re seeking. Talk to the SEO company that you are considering hiring, and see if they know the best ways to use Instagram.