There are some tools that it’s helpful to know about as an SEO company, and then there are others that are positively essential. The ones in this article fall into that second category. Companies located in Irvine need these tools, or their SEO efforts are destined to fall by the wayside. Take note of these resources and look into getting them if you’re unfamiliar.
Responsive Design Checker
The name indicates precisely what this first tool is all about, Irvine. You can utilize the Checker to see how responsive your website is, and as you’re probably already aware, that’s a significant Google ranking factor. An unresponsive site is one that’s going to frustrate users. But by plugging any URL into the Checker, you can see how it performs on mobile, tablet, or desktop. If you’ve been getting complaints, you can even see how it looks and feels on specific devices, like different iterations of the iPhone. With Google doing mobile-first indexing, you’d better be doubly sure that your site is performing well with various mobile devices.
SERProbot
The SERProbot SEO tool is a rank checking tool from Google. You can input up to five keywords at a time, and it will check their rankings for you. Just enter your URL or domain along with a list of keywords, and it will quickly tell you how you’re ranking for those terms. You can also break it down using more specific parameters if you like. If you want to see how you’re ranking in different geographic regions, for instance, that information is easily within reach, Irvine.
Keywords Everywhere
Keywords Everywhere is one of the better Chrome extensions. It displays competition data for Google, CPC, and search volume. It uses the Google Keyword Planner to pull the relevant data. You’ll need an API key to use it, but you get one free when you sign up on their site. This is a tool that proves its usefulness every time it generates surprising keywords related to your niche that you likely wouldn’t have thought of on your own.
Similarweb
Similarweb is the last tool we’ll mention today. It estimates the total amount of traffic that’s visiting a site every month. You need that information to see if you’re hitting the goals that you set for yourself and your Irvine SEO company. You can also see where the traffic is coming from, whether organic, direct, or through some other means. With it, you can figure out which sites are likely to send you the most referral traffic.
By using all of these tools in conjunction, you and your SEO company should be able to achieve better results than you ever have before. Make sure that your SEO agency knows about them, and learn about them yourself. The more knowledge there is at your disposal regarding your site, the better.