If you’ve started up a company and you’re in the early stages of putting together your formula for success, it can a thrilling time for you, but also a nerve-wracking one. You want so badly to make it, which is why you should consider spending the money to hire an Irvine SEO company. These agencies will have lots of previous experience on which to draw, and they can make sure that your website puts its best foot forward. But how can you know in the early going if your site is getting enough visitors, and if enough of them are buying from you? Here are some SEO goals that might be helpful to think about during your first year.
Set Goals That Make Sense
The thing you should realize is that no SEO plan is one-size-fits-all, because every company is different. A sales goal or a certain number of site visitors might be realistic for one company, but it may not be for another. What you should make clear to your SEO agency is that your optimization goals tie directly into those for your marketing and company in general.
You should have your SEO company doing some research into your competitors and your local market. They should be able to understand what might be realistic figures for your quarterly sales, your social media interactions, and your page views. To figure out what is happening with your SEO, you’ll need to look at specific metrics.
What Are Those Metrics?
We’re glad you asked. The first metric that is going to be important for you is your site ranking. You can look at that in terms of local, national, or worldwide ranking. Which one you choose will depend on how big your company is, and what you’re selling. You should also have your Irvine SEO company look at organic search visits. The more of those, the better. Finally, you can separate that into branded search versus non-branded search.
You will need to formulate a model for weighing each of these stats in a way that makes sense, taking into account your market and your business size. In the first year, you may find that your expectations have been off, and you will need to adjust them accordingly. However, by the second and third years your company has been around, you will have a much more realistic notion of goals that you should be hitting with your SEO metrics, your ad numbers, and your sales. It’s all related, and an Irvine SEO company can help you with all of it. Just be sure that the company you choose has prior experience within your niche.