Your Irvine SEO company might have mixed feelings as it relates to Facebook. Some feel that the social media superstar has been negligent when it comes to privacy issues or policing the content it allows to be posted. However, Facebook must be a part of any marketing strategy because of the level of user engagement that it still enjoys.

Reaching out to potential customers is not all that an Irvine SEO company can use it for, Irvine. It’s also a prime platform to use for joining marketing groups to get an idea of what is happening in a given industry. Making these contacts can be useful. Your agency can use them to get ideas about how best to market your products. To that end, we thought we’d list some of the better Facebook marketing groups for your SEO agency to join.

Digital Marketing Question and Answers   

This is a valuable group to be a part of purely from the standpoint of the market research your SEO company can do there. Students, business owners, and digital marketers all are active and have a place in this collective. There is also virtually no spam since it is actively moderated. Every Thursday there is a digital marketing Q and A session. Even if your SEO company doesn’t have any questions that they want answered, they can monitor the conversation to see what interests key groups. That research comes in handy when they are working to optimize your site, Irvine businesses. They can watch as marketing topics are discussed, and even get involved if they so choose.

Digital Marketing Strategies for Entrepreneurs

This group might not be so valuable for your SEO company, but you might wish to join it and be active there yourself. If you want to learn about Facebook Ads, email marketing, sales funnels, copywriting, and more, you can take that information back to your SEO company and bounce it off them to see if they are using the techniques that are being discussed. They also do regular Q and A sessions, so you can take advantage of these opportunities to learn more about building a stronger brand.

Digital Marketing Hub

This group is all about digital marketers learning, growing, and sharing their experiences. Even if the employees of your Irvine-based SEO company consider themselves to be experts in the field, they need to stay on top of industry trends. This is the place for them to do that. This is a vibrant community where useful posts are bountiful, regardless of the topic. There’s also no spam or unwanted promotions. The moderators and admins keep a close eye on the proceedings, and the constant polls and discussions can reveal lots of valuable information.

The members of your SEO company need a community in which to be active, just as we all do. By pointing out to them the value of joining such a group, you’ll let them know that you want them to stay on top of industry happenings even as they continue to promote your company and website as best they can.