Has the time come for your Irvine business to take the leap and hire an SEO company? No two businesses decide to hire an SEO company for precisely the same reasons, but some common causes are if you feel like you aren’t getting enough site visitors, sales, or your website isn’t reaching the top of the SERPs where you want it to be.
Your Irvine SEO company should be able to help you in any of these areas provided that they have a strong understanding of current optimization best practices and strategies. They’ll want to audit your website, go over all of the content, and they’ll want to look at off-page factors as well.
Sticking to on-page factors, though, your SEO company will likely want to scrutinize your landing page first. Your landing page is the most essential part of your website because it’s the first thing that visitors see when they click through from Google. It’s the first impression that they get if they come to your site via one of your social media feeds. If they come to your landing page and they see that it’s a mess, then it might be enough of a turnoff that they’ll immediately decide not to waste any more time with your company.
Let’s look at the anatomy of a landing page and some of the aspects that are likely to get the most attention from an experienced Irvine SEO company.
How Much Copy is There?
If you go to a landing page, you want there to be copy, but neither too much nor too little. Too little is going to be no copy at all, or not enough to cover the basics of what the site is meant to convey. Too much is going to be an enormous block of text.
It’s natural to want to talk about your company’s story, your products, and why people should buy from you and not your competitors. On the landing page, though, all you’re trying to do is give the people a brief introduction. A couple of paragraphs encompassing 500 words will likely be appropriate for most businesses. If your Irvine SEO company sees too little text or too much, then they will want to make some changes, and if they don’t like what the existing copy has to say, then they’ll want to modify it as well.
The Visuals
The visual elements on a landing page matter just as much as the copy. You’re going to be looking for simplicity: a single picture, perhaps, or your logo. If it’s an image, then it does you no good to use a stock photo here. You need a picture that was taken by a professional photographer, and it should be something that perfectly captures the essence of your brand.
In selecting the picture for your landing page, ask yourself how you want to make your visitor feel. What sort of emotional connection are you trying to make with them? If you make scented candles, you may be trying to instill a feeling of serenity and peace. If you make ATVs, then you might be trying to conjure up a sense of excitement and adventure.
The Color Scheme
The color scheme that you’re using is also going to matter, Irvine businesses. Your SEO company will undoubtedly have some input in this area. Some colors are associated with different emotions, so that will likely play a part in the choices you make.
You might already have a particular color scheme or shade of color that you use for all of your branding efforts. If that’s the case, then you should undoubtedly endeavor to use that color for your landing page. If you don’t yet have a color associated with your brand, then your SEO company will probably want to have a conversation with you about that.
Social Share Buttons
Assuming that you are promoting your company through social media, you’re also going to want to have social media share buttons on your landing page. You should make it as easy as possible for people to follow you on Facebook, Twitter, and any other platforms on which you are active. The social share buttons should be easy to locate and clearly labeled. The visitor shouldn’t have to scroll down to the bottom to find them.
Other Calls to Action
Aside from social share buttons, there should be a call to action on your landing page that is impossible for the visitor to ignore. You might want the potential customer to do multiple things, like follow you on social media, buy your products, and sign up for your mailing list, but on your landing page you don’t want to overwhelm them. All of your copy and the way the page is set up should be directing the visitor to do one specific thing.
Talk to your SEO company and determine what that is. That way they can go over your landing page and see if all of your copy and the visual indicators are compelling the visitor to do what you want.
The landing page is about making the best impression that you can whenever someone shows up trying to assess your company. Misspellings, a poor layout, or meandering copy are all going to reflect badly on you.
You want all of the copy, images, etc. on your site to do what they’re supposed to be doing, but in all probability, a visitor will not proceed any further than the landing page unless they are impressed by what they see. All of the work you did on the rest of the site will be wasted if the welcome mat you lay down is shabby and seems haphazardly thrown together.
When you speak to an Irvine SEO company, be ready for them to look over your landing page, and don’t feel offended if they want to make changes. Remember that’s what you hired them to do, so try to give them some leeway provided they get the results that they are promising.