The buzz around whether SEO is dead or not is misleading recently. If you have been Googling the phrase ”SEO is dead” recently, chances are you stumbled upon the websites a multiple times who have been arguing vehemently one side or the other. While advocates of the SEO continue to swear by it, the naysayers insist that the practice is entirely dead. So what is the truth? Is it still worth implementing SEO? And if the answer is yes, how we can apply it to make sure it is useful both in the present and in the future.
‘Let’s dig a little deeper to understand how SEO is going to affect businesses today and the years to come.
For those of you who believe that SEO is not effective anymore, here is some food for thought. SEO has changed over the last year to a large extent, and that’s an understatement. However, this does not mean that it is entirely dead, or it does not work anymore. SEO is more than just the backlinking and the keywords. You need to provide value consistently in whatever you do. If you want to be successful, you need to optimize your website, create amazing content, provide value, build a strong brand, and create a strong profile. If you have only one of these elements, you ‘won’t be able to get the desired results.
Well, that’s good news for those of you who have recently failed an SEO attempt and ever since they have joined the naysayers. If you want to be successful online, you need to stay consistent in providing value to the audience and outperform your competitors and provide searchers with a better experience. Depending upon the device the customer is experiencing, you should always put your efforts to optimize the better user experience. SEO company in Irvine provides both mobile and desktop optimized websites.
Revolution not evolution
While SEO company in Irvine believes that it is a revolution, some people argued that SEO is down to mere evolution. However, the world evolution may seem a little bit misleading in the context. Evolution is a slow and steady change, which is as a result of the shifting of the external influences. However, as we talk about SEO, it is something more akin to a revolution, and this is entirely different from evolution. Evolution is a creative process, but revolution is a proactive force against the established status quo.
Whether the SEO is healthy or not depends upon what benefits have you been able to achieve since the last strategy you implemented. For the businesses that benefit from it always appreciate SEO and ‘it’s trends. For all those small companies which are operating locally can benefit from SEO without having to take on the large scale business in their industry.
Google is always changing the algorithm
The major point on here is Google is not killing SEO, but it is obscuring and changing the algorithm in a way to force it through several essential behavioral shits – which often become unrecognizable.
For sure, for different devices, you need to consider different needs. However, some aspects hold across multiple devices. Most of the users head to the internet to solve their problems, and they look for smarter, fast, and efficient solutions. That being said, users are not only looking for a quick loading website, but it also includes a having a site that has a clear layout and is appealing. A website should have user – friendly navigation bars, which will help to improve the overall user experience.
The rise of artificial intelligence
There is a deluge of internet-connected mediums when it comes to digital devices. Some of them include Google home, Alexa, iPads, smart watches, voice search, etc. All these mediums have changed the way people were using the internet. It is commonly referred to as the Internet of Things. Due to the rise of IOT, desktop and the mobile are no longer the only two SEO realms the digital marketers have to focus on – all the other mediums play an essential role as well.
During the past, most of the devices provided a unique user experience, and they ‘didn’t feel connected. With the birth of AI, people have started experiencing more connected and integrated. AI has entirely improved the overall process and helps us to understand better how we interact. Digital marketers are now required to optimized all the digital asses to stay competitive and relevant.
Future-proof your SEO
In a rapidly changing environment, it is quite hard for digital marketers to build an SEO strategy. Every time the SEO strategies are changing and shifting while making it difficult for digital marketers and business owners.
Some no-brainers will help you stay ahead of the competition in the future in your SEO strategy, which includes:
- Optimizing for RankBrain
- Optimizing for voice search
- Optimize app content
- Stay up to date
So, where these ever-changing updates leave us? If you are looking into the future, know that marketers have to put more efforts both in content creation as well as SEO. Emphasis on overall marketing strategy is a must! SEO company in Irvine can help you craft an effective SEO strategy for your brand.