For those businesses who have hired an Irvine SEO company, getting them to build up your collection of backlinks will probably be on the top of the to-do list that you give them. Most companies know by now that backlinks to reputable sites mean more engagement, and that often leads to more sales.
But how can backlinks be built up? The way that is most commonly thought of is by creating something that is worthy of links, finding people who may be interested in linking to this new content, and then persuading those people to do it.
There are ways of doing all of those things, but it can be a laborious process, and it’s likely that you’ve also given your Irvine SEO company many other things to do as well. To save time and energy, it behooves them to come up with ways to simplify the process.
The best way to save time is by building up backlinks without having to create new content. It seems ideal, but how can your SEO company accomplish it?
Use Your Competitors’ Resource Page Links
Wouldn’t it be great if your competitors could do all the work for you, and then you can get the value of linking to the same content that they are using? In a sense, you can.
Your Irvine SEO company will first need to compile a list of your competitors’ websites. They can then paste those domains into Ahrefs Site Explorer, and navigate to the Backlinks Report section. Then they’ll add a “DoFollow” filter. If they then type “resources” into the search box, they’ll get a list of resource pages to which your competitor has linked. See how easy that is?
Your SEO company will need to check out where these different links are going so that they can be sure that they’re credible sites. However, the fact that your competitor used them indicates that they’re not spammy.
They can then reach out to the owners of these sites and ask them if it’s okay for you to link to them. As long as your site and your brand have good reputations, it’s likely that they will allow it.
Your SEO company can even take things one step further. They can look at the resource pages from which your competitors have backlinks, and they can then look at that page and see if similar resources are listed there. They can then repeat the process for these other resources, revealing even more sites to which you might reach out about linking.
If your SEO company has no choice but to produce new content that is worthy of linking, then that’s what they’ll have to do. However, there’s no reason to think that’s going to be the case every time.
If they are clever, they should be able to grab you some backlinks that they’ll know are proven winners, and they can do it in a much shorter amount of time than they would otherwise. That’s working smarter, not harder.