If your business in Irvine is trying to get to the next level in 2019, then what you need to be focused on more than anything else is conversion percentage. This refers to the number of people out of those who come to your website that stick around and buy something. The higher the conversion percentage, the better your company is going to be doing, and there are different versions of analytics software that you can use to determine yours.
In some cases, though, your business may want to employ an SEO company to try and optimize your site to increase that all-important conversion rate. If you end up doing that, here are some areas on which your agency will wish to focus.
Make Sure Your Contact Information is Complete
Nothing indicates that a company is not trustworthy like failing to have all of your contact information visible, Irvine. Be sure that your entire business address, phone number, email address, etc., is prominently featured on your site. That way, you’re letting customers know that if they have any problem with your goods or services, they can easily reach out to you.
Use Cheerful Images
It never hurts to feature pictures of happy, smiling people on your website. The trick for your Irvine SEO company is that they need to come up with some images that seem genuine, not like some of the stock photos that are obviously staged.
The easiest solution to this issue is to get your SEO company to take some pictures of your employees at work in your brick-and-mortar location, if you have one. You can also show them out interacting with the public at street fairs, 5K runs, charity events, and things of that nature. It’s a way to demonstrate that you’re an active, trusted part of the community.
Test Different Content Lengths
The best way to tell what length of content people in your niche appreciate is to try out some different ones on your website. Your blog is the most likely spot, since the copy on your product pages should always be relatively concise.
Your SEO company in Irvine can use analytics tools to see how often people are linking to your content, and also how much time they are spending reading it. If they’re not staying for very long, then a possible reason is that the length should be adjusted. Of course, it could also be that the content is not stimulating to them.
Offer a Guaranteed Price-Match
If your products are similar to those made by other companies (and they probably are, unless you’re selling something that’s completely unique), then you can offer a price match guarantee on your site. It’s not likely that anyone will take you up on it, although they might. What’s more important is that they’ll see you’re willing to offer competitive pricing, and they’ll appreciate that.
Your SEO company in Irvine can use these and other tactics to try and get you more conversions, which will positively impact your bottom line. Any white hat technique you can use to get you more sales is fair game, so speak to your agency and see if they have any fresh ideas that they’d like to try and implement.