If your business isn’t seeing the growth and the sales numbers that you’d like, it can be frustrating. You’ve spent so much time, and presumably a great deal of money, working on so many different aspects of your company. Setting up the storefront, training the employees, designing and building the website, the list goes on and on. But perhaps now you feel that the site is not optimized as it should be. Maybe you need someone to run a PPC ad campaign, or you want help managing your social media outreach. That means hiring an SEO company in Irvine. But how might you know which one is the best fit for you?
Ask These Questions
The most critical thing to remember as it relates to what SEO company to hire in Irvine is that there are different sorts of internet marketing agencies, and they are not all created equal. That means that if you were to sit down with three or four agencies and speak to their representatives about potentially hiring them, you’d want to ask them some pointed questions to help determine which one can best help with your unique set of challenges.
The first thing you’ll want to ask is whether they outsource any of their work. If they do, then you’ll probably want to search elsewhere. You should be able to meet and stay in direct contact with the people you’re paying to optimize your website, run your ad campaign, or whatever else you commision them to do. You don’t want the work to be shipped overseas, where someone you’ll never meet and whose name you’ll never know is handling tasks that are critical to the success of your business.
You’ll want to know if the SEO company is used to working with businesses that are small mom-and-pops, medium-sized companies, or huge conglomerates. If your business is tiny, then you want an SEO company that has had experience working with companies of that size. The same is true if you own a huge business. The SEO techniques for an enormous website are radically different than those for a small one.
You should also ask questions like how long the SEO company has been in existence, and you’ll want to see evidence of past successful campaigns within your niche or similar ones to yours. If you’re in the medical profession, for instance, then you should ask the SEO company reps whether they have ever done an optimization campaign for someone in that industry before. Just like having work done on your house or car, you wouldn’t want a contractor or mechanic who had never attempted anything of a similar nature.
You deserve not just competence from your Irvine SEO company, but excellence. As you make a decision, you should trust your gut, but also the evidence that has been presented to you. Hopefully, the choice will be obvious based on the criteria that have been laid out.