Maybe this sounds like a familiar situation to you: you’ve got a business in Irvine, and you’ve decided that you need to hire an SEO company. Maybe you’re handling some of the optimization tasks yourself, but it’s taking up too much of your time, and you’ve decided you’ve reached the point where you need to turn over some of the busy work to the professionals.
It goes fine for a while. Your SEO company sets up a schedule for your social media posts. They optimize your website, and it gets more engagement. They also use keywords on your product pages, and they add some backlinks to credible sites. You have no complaints in any of those areas, nor do they.
But then they come to you, and they’ve got a problem: your blog. For a few months they had no issues coming up with topics for it, but now they feel like they’ve hit a wall. They’re out of ideas, and regardless of what your niche is, whether you sell coffee mugs or tax preparation, they feel like they’re recycling content. What can be done about this?
Google for Blog Ideas
If you’ve tasked your Irvine SEO company with writing two blogs per week about one subject for the past year, then it stands to reason that they could be suffering from fatigue. You still need them to come up with some fresh ideas, though, and they might try looking to an unlikely source: Google, the search engine giant.
Google has become more intuitive now than ever, and one of the ways that your SEO company can potentially take advantage of it is through the “people also ask” section that comes up every time you type in a query.
What they can do is come up with a list of things about which they have already written having something to do with your niche. Either that or they can think of some possible topics that are only marginally related to what it is your company does or sells. Then they can type those topics or phrases into Google and see what the “people also ask” section produces.
Often, they’ll see as many as a dozen ideas for other questions related to the one they asked or the phrase that was typed, and they can use these as ideas for new blogs. Google will probably take the phrase or question in some directions that your SEO company never thought of, and they will have blog fodder for the next several weeks.
Reddit, the “front page of the internet” is another ideal place for coming up with blog ideas. There are subreddits for just about anything you can think of, and that’s where your Irvine SEO company should be spending their time.
They can find the subreddits having to do with your niche, and then they can look at some of the questions that are asked the most frequently. That will give them ideas for blogs that are sure to generate some interest.
The blogs will be of-the-moment, and they’ll feature keywords for which people are likely to be searching. That gives you a good shot of your blog hitting the top of the SERPs.
Your company’s blog is a place where you can convert curious fans to customers if you can successfully convey that you are expert in the field. If you relegated this duty to your Irvine SEO company, that’s fine, provided they have excellent writers on staff who can forge a connection with the people who stop by.
Use your blog to your best advantage. Along with social media, it’s one of the ways of showing your potential customers what your company is all about.