Ranking tactics have to change as Google evolves, Irvine. If you have contacted an SEO company in the area and you’re talking to them about a partnership, you should ask precisely what they plan on doing to get you to the top of the search engine rankings, an increasingly difficult proposition. Here are some of the latest SEO tactics that they might mention.
Use of Opportunity Keywords
This is a term that is sometimes used to describe keywords that have a high CTR, or organic click-through rate. The reason these terms matter is that if you use one of them and optimize a page on your website around it, then it’s going to give you a good chance of ranking because it has high commercial intent.
If your SEO company in Irvine knows how to use analytics tools to come up with some of these opportunity keywords within your niche, then you can create content around them that’s likely to get a lot of engagement. That’s because it’s going to show up at the top of the search right after the ads that are inevitably going to appear over it.
Your SEO company should know how to use a tool like Ahrefs to see how much organic CTR potential a phrase or keyword has. That will tell them whether or not that phrase or keyword is a suitable choice around which to build a blog post or some other content on your website. If the organic CTR potential is above 60%, that’s a great keyword to use.
Increase Your Chances of Ranking
Finding opportunity keywords could be thought of as the first part of an equation. The second part is to use Google to see how they’re being utilized, and your SEO company in Irvine should know how to do that too.
They should type the keyword into Google, and then look for patterns in the results that come up. They are not usually too difficult to identify.
The titles of posts using those keywords might be structured a certain way, or they might each have a number in them, like “The 5 Best Apple Pie Recipes.” If what’s popular with that term is list posts, then that is what they should create for your website.
You could say that’s unoriginal, but the best SEO companies know how to take ideas that are already working and put their own twist on them. They can write a blog in a similar format to what’s already being done, but they should compose it using all-original content that is better than what the competition has produced. That’s how to beat the companies that are already ranking for those keywords.
Make sure that the SEO company in Irvine that you choose knows the latest white hat optimization strategies that will help you rank. It’s never been more challenging to hit the top of the SERPs, but if you have the right company on your side, it can be done.