Let’s say that you’ve got a company based in Irvine and you’re launching or re-launching your website. You hired an internet marketing agency to build the new site for you, or maybe you even did it yourself if you’re ambitious or tech-savvy. Everything on the site looks good, and now you want as many potential new customers as possible to come and see the hard work that was put into it. What are the best ways to make sure that you’ll get noticed and that all of your efforts will not be in vain?
Check Site Speed
One of the things worth doing at this juncture from an Irvine SEO standpoint is to check your site speed, particularly that of your mobile site. Your laptop and desktop sites are essential too, but a slow loading speed for your mobile site is a significant problem. Google has a Test My Site tool that will reveal exactly how fast your site is loading, and whether the speed is considered acceptable. If Google says that you’re too slow, you or your SEO company will need to get back to work immediately, Irvine. Every day that you allow that slow loading speed to continue, you are losing out on potential business. You’re also in danger of being penalized and dropped down in the SERPs.
Claim Your Local Listings
Whether your company is large or small, claiming local listings on Google is a way for you to lend some credibility to your site and brand. It’s easy enough to do. By confirming your physical address, phone number, and all of the other pertinent details, you will let both search engines and people know that you’re real, you’re official, and that you’re open for business.
Promote Your New Site Everywhere
You should regard your new site like a new product or a sale you’re having, Irvine. You need to spread the word; you need to advertise. Your best way of doing that is going to be through your social media platforms. Ideally, your customers and fans should have been aware that the new website was launching because you should have been reminding them of it periodically before the site went live.
Now that the site is up and running, you should do all that you can to entice them to visit. You can let them know about exclusive sales or offers they can only take advantage of if they stop by. It’s even better if you can get them to sign up for a mailing list or otherwise engage actively with the site and your brand.
Your new site can signal a rebirth of your brand, Irvine, and a step toward more notoriety and visibility. It’s smart SEO to let as many people as possible know about the site because if your internet marketing agency did their jobs right, more visitors are going to equal more click-throughs and higher sales numbers.