What’s The Deal With Blogging?
Many people who aren’t familiar with organic SEO aren’t aware of the blogging process and it can seem a little confusing. Here’s a quick example: If you’re a business owner, an obvious way you market your company is word of mouth. Today, blogging has become one of the best ways to market your company online. That is how the virtual “word of mouth” works in the digital world. Whether you have a slight knowledge of how organic SEO and content writing works, or you are completely clueless, it’s time to talk to an SEO company in Orange County or Irvine who will be able to help guide you through the process. Or, maybe you want to learn on your own to help build content. Whatever the case might be, understanding the concept of organic SEO and blogging, is essential. The main key to complete a successful blog is knowing and understanding the difference between offsite and onsite blogging. Here is what you need to know.
On-site and Off-site
The key to having a well-optimized Search Engine Optimization campaign is to have your onsite SEO optimized to the fullest. On-site SEO consist of an immense amount of optimization that you aren’t able to see from your website. Some of the more simple onsite SEO consists of having a sitemap, keywords, Google map integration, and images that are tagged properly. Off-site SEO consist of any link that is directing back to your website. For example, this can include your Social Media, articles, blogs forum posting and much much more.
A second important key is having the proper amount of on-site and off-site SEO can help determine how Google ranks you in search results. To help find better results, you can test campaigns to see what is working best and make changes to get the edge on your competitors. Our team has noticed that by doing this, posting manually on social platforms with no automation can affect your rankings. To avoid that, we make sure all postings are completed by hand.
Content is a Must
Adding new content that is fresh and staying up to date on your site is a must do on a daily basis. By making this happen, it is important to blog daily by using the off-site and on-site content. Keeping the consistency is what will help your business grow, and boost up your search engine rankings considerably. Always remember, the more content you put out, the more you will be able to target your site and eventually receive a larger audience who can possibly turn into leads.
Don’t get discouraged when you see traffic visiting your website with no sales! As long as someone is spending time viewing your site, the more likely the person is to purchase from you. Or, a great way to get your customers to come back and ultimately buy from your store is sending retarget ads! This will redirect them to your page with items they might like displaying on an ad, to draw them back into browsing your site!