For your site to stay competitive in your niche, it needs to be optimized in several different ways, Irvine.
The UX needs to be intuitive, meaning that your visitors should be able to easily find anything for which they are looking. It should load quickly, and all of the graphics, gifs, etc. should function as they should be. Keywords should be prominently featured, and there should be no typos or punctuation errors to be seen. In addition to all of that, though, the content itself needs to grab the attention of your visitors immediately.
Content That Draws In Visitors
If you hire an SEO company to help you with your site, then one of the questions you’ll want to ask them is what sort of content they plan on creating for you, and if they have the writers on staff that can deliver.
Your product descriptions, landing page content, and things of that nature are important, but your blog is where your company has a chance to shine. By writing and featuring great blogs, you have an opportunity to establish your company as an authority on multiple topics in which your niche has an interest.
The Most Noteworthy Content
What’s the best kind of content for your Irvine SEO company to produce?
Research shows that it should have certain features if you want to grab the most engagement. It should be long-form, at least 2,000 words. These are the articles that go over every aspect of a given topic. Analytical reports indicate that these articles get the most views, and the viewers stay on your site longer. Things like “ultimate guides” are popular.
In addition to your keywords (which still matter in your blogs, even if they are no longer the only critical factor), you should also be sure to include LSI keywords. These are terms that are closely related to your primary keyword. If your keyword is something like “dieting,” then your LSI keywords might be things like exercise, low fat, low calorie, etc.
You’ll know if the posts your SEO company is coming up with are on the right track based on how many social shares they are getting, and how many backlinks they are attracting. As you continue to post new blogs, you’ll therefore need to keep careful track of how they are doing. Luckily, there are many different tools and ways to analyze data.
The best SEO company in Irvine that you can hire is the one that already knows how to create this sort of content and will not have to learn the whole process from scratch.
That means an agency that has been in existence for a while and can show you a proven track record of optimizing other company’s websites. Once you have found that agency and they are creating blogs for you, you should start to see all of your vital numbers begin to climb. Then you can focus on your plans for expansion in the future.